Marketing Leadership × Creative Direction × Digital Product
I build brands, campaigns, and digital experiences that drive growth.
Marketing Director and Creative Strategist working at the intersection of growth marketing, brand development, user experience, and digital product innovation.
Currently
Marketing Director — Stronach International Inc.
Founder — SSG Media Designs
Experience at a glance
8+
Years of independent consulting experience
30+
Websites and landing pages built
4–7
Team members managed or coordinated
$5K–$15K
Monthly advertising budgets managed
From acquisition strategy to creative production and digital platform development, I lead projects from the initial idea through launch and optimization.
Selected work
Selected Work. Real Projects. End-to-End Execution.
A collection of marketing campaigns, digital platforms, brand identities, websites, and creative initiatives I've helped bring to life.
Sports & Recreation Technology
GamePro Live
Digital Platform Development, Product UX & Creative Direction
A digital marketplace connecting sports leagues with qualified officials.
Architecture & Housing
HeadStart Affordable
Digital Product Strategy, Platform Development & Marketing
A licensing and application platform for standardized architectural design packages.
Manufacturing / B2B
Makers Connect
Creative Direction, Brand Strategy & Platform Development
A national network connecting Canadian manufacturers with business opportunities.
Municipal Politics
Tatiana Sutherland Municipal Campaign
Campaign Marketing, Creative Direction & Digital Development
An integrated campaign for a District Councillor candidate in Bracebridge, Ontario.
Urban Development
VURBS
Website Strategy, Brand Positioning & Creative Direction
Positioning and website for a concept reimagining underused residential buildings.
Transit & Housing
GTA Crosstown
Website Development & Digital Strategy
Website and digital communications for GTA Crosstown.
Featured case study · Digital Platforms / UX / SaaS-Style Applications
GamePro Live
Designing a more intuitive digital marketplace for sports officiating.
GamePro Live is a digital marketplace designed to connect sports leagues with officials through an integrated scheduling, assignment, and management platform.
- Directed platform UX improvements and visual interface development
- Designed league, official, and administrator dashboard experiences
- Developed game assignment and acceptance workflows
- Improved responsive mobile layouts
What I do
Strategy meets execution.
Growth Marketing
Paid acquisition, lead generation, conversion funnels, campaign optimization, and audience development.
Creative Direction
Brand positioning, campaign concepts, design systems, video production, and integrated creative delivery.
Digital Product & UX
SaaS-style applications, user journeys, dashboards, onboarding flows, and product experience design.
Marketing Operations
Campaign workflows, project management, cross-functional coordination, CRM, and performance reporting.
Website & Platform Development
Conversion-focused websites, digital portals, responsive experiences, and platform launches.
Lifecycle & CRM Marketing
Email campaigns, audience segmentation, automated customer journeys, and lead nurturing.
Career
Leadership roles, with consulting running alongside.
2024 — Present
Marketing Director
Stronach International Inc.
2018 — Present
Founder / Marketing & Creative Director
SSG Media Designs
2020 — 2024
Multimedia Designer & Digital Marketing Specialist
Royal LePage Signature
2019 — 2020
Digital Marketing Coordinator
Raymond Aaron Group
SSG Media Designs runs alongside each employed role — independent consulting has continued since 2018.
Technology & platforms
Tools I work in every day.
Advertising & Analytics
CRM & Marketing
Web & Development
Creative
Digital Product
Let's build something meaningful.
Open to senior marketing leadership opportunities, strategic partnerships, and select creative consulting engagements.